PRESS + MEDIA RELATIONS
FEATURED MEDIA PLACEMENTS
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NPR MARKETPLACE FEATURE
Developed opportunity, messaging, managed media relations and executive prep for this segment on Marathon Kids' partnership with Nike. Click here to listen or read.
BBC NEWS SEGMENT
Fielded media opportunity on "Hurricane Harvey's displaced pets" while onsite at Austin Pets Alive!'s emergency temporary shelter in Houston. Watch and listen here.
AUTHORITY MAGAZINE EXECUTIVE INTERVIEW
Pitched, secured interview and supported content finalization in Authority Magazine (digital publication on Medium) for Goodwill Central Texas President and CEO. Read here.
KUT NEWS SEGMENT (Austin's NPR Affiliate)
Pitched and secured coverage for Goodwill Central Texas' Excel Center for adult high school. Excel operates campuses inside correctional facilities, and KUT covered the June 2024 graduation of students in the Coleman Unit women's prison in Central Texas. Read and listen here.
AUSTIN BUSINESS JOURNAL OP-ED
Secured opportunity and ghost-wrote workforce development op-ed for Bank of America Austin President. Read article.
HUFFINGTON POST DIGITAL & FACEBOOK LIVE
Managed media relations and executive prep. HuffPo visited our emergency pop-up shelter in Houston to talk with our executive director (click to watch on Facebook) and published "Help Animals Hit By Harvey By Adopting A Pet In Your Own City" article.
TEXAS MONTHLY ARTICLE
Media contact and spokesperson for story about Hurricane Harvey animal rescues. Read article.
AUSTIN AMERICAN-STATESMAN DIGITAL
Developed opportunity and managed media relations. Example of a short-turn emergency media hit during an operational crisis (shelter flooding). Read article.
FOX 7 NEWS DISCUSSION
While working 18-hour days at our pop-up shelter and processing center in Houston on the heels of Hurricane Harvey, returned to Austin to be the spokesperson for a handful of media opportunities. We decided, given the grassroots identity of the organization and the extreme limits on time, that our team would take the local/national/global media opportunities "as we were" – in casual dress, often sweaty and losing our voices. This tactic played well for us, allowing us to be more nimble and accessible to media, as well as to maintain a relationship built on transparency and candor with our audiences throughout an emotionally-charged crisis. Watch here.
KXAN IN-DEPTH SEGMENT
Managed pitching/media relations and acted as spokesperson. Austin Pets Alive! gave access to researchers at the University of Denver to identify unbiased results of communities implementing No Kill legislation. They ultimately calculated a $157MM positive economic impact in Austin, a finding that we shared with city officials and publicized to underscore the holistic benefits of No Kill, further the mission, and mobilize supporters to continue moving the needle forward. Watch here​.
ADDITIONAL MEDIAÂ SAMPLING
CBS News: Thousands of animals expected to flood shelters after Harvey
Fox News - Fox & Friends: Animal Rescue Groups Save Abandoned Pets in Texas Floods
FoxNews.com: Race to rescue stranded pets from floodwaters
Discovery Channel/Animal Planet: Surviving Harvey: Animals After the Storm
USA Today: Humanitarian efforts aim to minimize Harvey's misery
Good Housekeeping: Marathon Kids article and pop out
WSL-AM Chicago: Shelters Need Help for Storm Pets
Mother Nature Network: What's next for the lost and rescued animals of Hurricane Harvey?
San Francisco Examiner: Homeless animals flown from Texas to Bay Area following Hurricane Harvey
FOX 7 Austin: Austin Pets Alive! caring for evacuee pets
FOX 7 Austin: Strut Your Mutt Promotion
L.A. Parent: Marathon Kids Celebrate a Year with a Mile in LA
Austin American-Statesman: Marathon Kids announces partnership with Nike, changes to program
Austin Business Journal: Journal Profile: Nikki Salzillo, Bank of America